Plodie

Project: 
EU4ADVICE
Description: 

Plodie.com is a SaaS platform designed to support short food supply chains (SFSCs), making it easier for local producers and consumers to connect. By fostering sustainability, transparency, and accessibility, it is transforming regional food systems. The platform powers key regional initiatives, including Plodovi.hr (Osijek-Baranja County) [https://plodovi.hr/], Growtovchani.com (Koprivnica-Križevci County) [https://growtovchani.com/] and E-Selo.hr (Istria County) [https://e-selo.hr/]. These networks help local farmers streamline operations, expand market access, and strengthen direct connections with consumers.

IMPACT

Since its launch, Plodie.com has empowered regional food networks with digital tools that simplify logistics and enhance producer-consumer relationships. What started with just 17 producers in 2020 has grown into a thriving community of 168 active producers, offering them better visibility and a scalable sales model.

Consumers have also embraced the platform, with over 3,700 individuals choosing fresh, locally sourced, and sustainably produced food. This rising demand has translated into strong sales, with a total revenue of €271,271.89 in 2024 alone, generated through 6,618 orders. Since 2020, nearly 280,000 kg of fresh produce has been delivered to customers, reinforcing the value of local food systems.

Beyond numbers, Plodie.com plays a crucial role in supporting economic resilience. Farmers and producers report greater financial stability, as the platform enables them to digitize operations and reach a wider audience without sacrificing the integrity of their products.

Each of the platform’s initiatives is making an impact in its respective region. Plodovi.hr continues to see growth in both revenue and orders, positioning itself as a key player in digital food distribution. Growtovchani.com is steadily expanding its reach, connecting more consumers with local farmers year after year. E-Selo.hr remains focused on niche markets, contributing to the diversification of the broader Plodie.com ecosystem.

WHY PLODIE WORKS

By centralizing logistics, administration, and sales, Plodie.com makes it easier for SFSCs to operate efficiently and scale sustainably. The platform is tailored to meet local needs, providing producers with digital solutions while preserving traditional food networks. Its customer-focused approach builds trust through transparent farm-to-table processes and ensures access to high-quality, locally produced food.

END THOUGHT

Plodie.com is proving that technology can enhance—not replace—local food traditions. By enabling stronger connections between producers and consumers, it is creating a replicable model for sustainable, resilient food systems. As digital transformation continues, platforms like Plodie.com will play a key role in shaping the future of regional food networks


Country: 
Croatia
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