Region: 
HU
Stakeholder type: 
Consumer
Farmer & Cooperative
Technology Provider
Initiative category: 
Distribution
Online-shopping
Platform
Description: 
MyFarm started from a family farm whose owners did not know where to sell their produce, or at what price. They began selling chemical-free fruit and vegetables online through a subscription system, and within a year demand grew so much that more producers joined. Today MyFarm Ltd. offers small-scale Hungarian farmers a validated business model and an online marketplace connecting them directly with families, with simple digital tools for orders and subscriptions, community building and knowledge sharing.
Extract from text: 
MyFarm Ltd. provides small-scale farmers with a validated business model, connecting them directly to consumers and helping them sell chemical-free, seasonal produce through an online marketplace.