Szekler Product
Initiative in original language:
Székely Termék
Region:
EU
Stakeholder type:
Consumer
Farmer & Cooperative
Policy maker
Regulatory authority
Initiative category:
Labelling
Quality scheme
Support programme
Description:
Harghita County Council, Romania, supports small local producers through the Szekler Product trademark and monthly local product fairs. The trademark sets professional standards for quality and food safety, and every producer is visited before joining. Local inspection bodies attend the fairs to answer producers’ questions about legal requirements, and academia is also involved. The initiative helps small producers reach the market, builds consumer trust and promotes traditional craftsmanship. In 2024 the County also launched a network of mobile shops.
Extract from text:
Harghita County Council has started organising monthly local product fairs in the county and has registered the Szekler trademark to help small producers. The trademark sets professional standards for local products.
Website: