Genial Regional
Region:
DE
Stakeholder type:
Consumer
Farmer & Cooperative
Initiative category:
Distribution
Education
Labelling
Description:
In the Heidelberg region, consumers often struggled to identify sustainable local products, while small producers had difficulties with marketing and direct sales. A producer group created the “Genial Regional” trademark for products made within 50 km, sold mainly through farm shops, a town-centre shop and a developing online store. A limited company manages direct sales, an association organises educational events, and specific criteria define who can join the label.
Extract from text:
The ‘Genial Regional’ trademark promotes local products within 50 km, mainly sold in farm shops, a town-centre shop, and a developing online store.
Website: